EETimes.com - Philips tunes in U.S. market with mobile TV device

In this EE Times article (see EETimes.com - Philips tunes in U.S. market with mobile TV device), Philips is announcing a system-in-package (SIP) device that integrates a TV tuner with a DVB-H demodulator, and is selling in the range of $10~$12 only!